Insights

We're in the midst of an AI gold rush, but too many are panning in the wrong river. Every week brings another announcement from OpenAI,...

We're living through one of those rare moments when everything we thought we knew about business is being rewritten. And if you're like...

The next generation of advertising agencies is here. The advertising industry stands at a critical juncture. While agencies rush to...

In the relentless rush toward AI adoption, most organizations are playing the wrong game entirely. They're obsessing over what...

Everyone's talking about the same MIT study showing enterprise AI failures, but here's what's fascinating: every industry expert is...

According to a recent MIT study, 95% of generative AI projects in businesses fail to deliver meaningful results. This failure rate should...

My mind keeps going back to a conversation with a CTO who proudly announced their company had deployed "thousands of AI agents" across...

New AI Clothes, Old Mindset The advertising industry is experiencing its most significant transformation since the digital revolution,...

The phrase "AI native" has become the latest corporate mantra, echoing through boardrooms and strategy sessions worldwide. But beneath...

The statistics can be daunting. While exact figures vary, it's widely acknowledged that a significant majority—some reports suggest as...

Last week, I wrote about the Cannes 2025 paradox—how the advertising industry celebrates while facing fundamental challenges. The...

A recent Forbes article highlighted a sobering reality: Marketing leaders are seen as cost centers, not revenue drivers. The piece...

Meta and Facebook Performing Advertising Operations Meta wants to run your entire advertising operation by 2026. Full campaign creation,...

Start small, innovate big! If you’re feeling overwhelmed by the AI buzz, you’re not alone.  Every day, headlines shout about...

When AI personalisation evolves beyond basic targeting to understand cognitive patterns and value systems, it fundamentally transforms...

In a world drowning in data but starving for insights, the secret weapon lies not in the sheer volume of data or access to the latest...

Predictive Marketing Intelligence The New Frontier of Marketing Intelligence In today's hyper-competitive digital landscape, marketing...

The in-house marketing revolution: How Data & AI drive a paradigm shift. The marketing landscape is experiencing a seismic shift. Major...

Is this the end of the advertising agency world, as we know it? This week, I've been exploring the critical challenges advertising...

I frequently come across people who know there is something they need to change, there is a new path they want to follow, a new activity...