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Confessions of a data nerd
The AI Transformation Paradox: Why Everyone's Reading the Same Report Differently
Everyone's talking about the same MIT study showing enterprise AI failures, but here's what's fascinating: every industry expert is...
6 days ago4 min read
Beyond the Hype: Why AI Transformation Requires More Than Technology—And How Leaders Can Get It Right
According to a recent MIT study, 95% of generative AI projects in businesses fail to deliver meaningful results. This failure rate should...
Aug 2710 min read
The Attention Tracking Illusion: Why Human Creative Storytelling and Content Intelligence Beat Biometric Measurement
Attention tracking vs the 3 pillar approach In the relentless pursuit of capturing audience attention, marketers and content creators...
Jul 2812 min read
The AI Wake-Up Call: Why Advertising Agencies Are Failing the Future
New AI Clothes, Old Mindset The advertising industry is experiencing its most significant transformation since the digital revolution,...
Jul 227 min read
What Does It Really Mean to Go AI Native? Beyond the Buzzwords and Into Reality 🚀
The phrase "AI native" has become the latest corporate mantra, echoing through boardrooms and strategy sessions worldwide. But beneath...
Jul 143 min read
Why 80% of AI Projects Fail (And How to Be in the 20%)
The statistics can be daunting. While exact figures vary, it's widely acknowledged that a significant majority—some reports suggest as...
Jul 33 min read
CMOs have the shortest C-suite tenure. AI is the path to strategic relevance.
A recent Forbes article highlighted a sobering reality: Marketing leaders are seen as cost centers, not revenue drivers. The piece...
Jun 263 min read
Meta's 2026 plan: Your brand becomes their product.
Meta and Facebook Performing Advertising Operations Meta wants to run your entire advertising operation by 2026. Full campaign creation,...
Jun 232 min read
Start Small, Win Big: The Real Path to AI Success for Your Business
Start small, innovate big! If you’re feeling overwhelmed by the AI buzz, you’re not alone. Every day, headlines shout about...
May 192 min read
How Advanced AI Personalisation Transforms Brand Storytelling and Advocacy
When AI personalisation evolves beyond basic targeting to understand cognitive patterns and value systems, it fundamentally transforms...
Apr 143 min read
The Data Collaboration Paradigm: Why Your Marketing AI is Only as Good as Your Data Pipeline
In a world drowning in data but starving for insights, the secret weapon lies not in the sheer volume of data or access to the latest...
Apr 72 min read
Predictive Marketing Intelligence: How AI Transforms Content Performance and ROI
Predictive Marketing Intelligence The New Frontier of Marketing Intelligence In today's hyper-competitive digital landscape, marketing...
Mar 252 min read
AI to Revolutionise How Brands Connect with Audiences.
AI truly enables 1:1 connection between brands and audiences The days of "spray and pray" marketing are over. Today's most successful...
Mar 202 min read
The In-House Revolution: How Data & AI are Transforming Enterprise Marketing
The in-house marketing revolution: How Data & AI drive a paradigm shift. The marketing landscape is experiencing a seismic shift. Major...
Jan 313 min read
Innovation & Transformation in Advertising Through Data & AI: Weekly Insights
Is this the end of the advertising agency world, as we know it? This week, I've been exploring the critical challenges advertising...
Dec 13, 20242 min read
Data and AI. AI and Data.
"Data is the new oil", "data is the new currency”, “data is power”…How many times have you read or heard these statements in the business...
Jul 28, 20242 min read
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