Insights

Ai as the Silent Operating System The Industry Is obsessed with the wrong thing. If you scan the marketing press, the narrative is singular and deafening: "How can we use AI to generate the perfect image, the perfect video, the perfect copy?" Agencies and holding companies are in an arms race to sell clients on this promise of "perfect AI content." Pitch decks are filled with before-and-after reels. Case studies celebrate how a campaign was "100% AI-generated", "AI agents bui

How do you make sense of the AI noice and your convoluted landscape? This week, as global elites gather in Davos to discuss the future of AI and technology, there's a familiar pattern playing out: a lot of talk, a lot of predictions, and very little accountability for actual delivery. It's the perfect metaphor for what's been wrong with AI adoption in agencies and businesses over the past two years. The parallel is striking. Just as Davos brings together the 1% to theorize ab

What can Michael Jordan and data monetization have in common? "Talent wins games, but teamwork and intelligence wins championships." - Michael Jordan Your agency has talent. Creative excellence. Strategic thinking. Perhaps award-winning campaigns. You win games, you land clients, deliver projects, generate impressive work. But are you winning championships? Championships (ie: any of your major strategic objectives) require something more than just talent. They require an inte

A Practical Guide for Agency Leaders Ready to Embrace AI with Confidence The conversation in agency leadership meetings often sounds the same: "AI is impressive, but can we really trust it with client work?" "The results are inconsistent." "Our teams aren't adopting it because they don't believe in the output quality." These concerns aren't unfounded. AI can hallucinate facts, miss creative nuance, and produce work that feels generic. But dismissing AI entirely means watching

We're in the midst of an AI gold rush, but too many are panning in the wrong river. Every week brings another announcement from OpenAI,...

We're living through one of those rare moments when everything we thought we knew about business is being rewritten. And if you're like...

The next generation of advertising agencies is here. The advertising industry stands at a critical juncture. While agencies rush to...

In the relentless rush toward AI adoption, most organizations are playing the wrong game entirely. They're obsessing over what...

Everyone's talking about the same MIT study showing enterprise AI failures, but here's what's fascinating: every industry expert is...

According to a recent MIT study, 95% of generative AI projects in businesses fail to deliver meaningful results. This failure rate should...

My mind keeps going back to a conversation with a CTO who proudly announced their company had deployed "thousands of AI agents" across...

Attention tracking vs the 3 pillar approach In the relentless pursuit of capturing audience attention, marketers and content creators...

New AI Clothes, Old Mindset The advertising industry is experiencing its most significant transformation since the digital revolution,...

The phrase "AI native" has become the latest corporate mantra, echoing through boardrooms and strategy sessions worldwide. But beneath...

The statistics can be daunting. While exact figures vary, it's widely acknowledged that a significant majority—some reports suggest as...

Last week, I wrote about the Cannes 2025 paradox—how the advertising industry celebrates while facing fundamental challenges. The...

A recent Forbes article highlighted a sobering reality: Marketing leaders are seen as cost centers, not revenue drivers. The piece...

Start small, innovate big! If you’re feeling overwhelmed by the AI buzz, you’re not alone.  Every day, headlines shout about...

When AI personalisation evolves beyond basic targeting to understand cognitive patterns and value systems, it fundamentally transforms...

In a world drowning in data but starving for insights, the secret weapon lies not in the sheer volume of data or access to the latest...