Insights

Ai as the Silent Operating System The Industry Is obsessed with the wrong thing. If you scan the marketing press, the narrative is singular and deafening: "How can we use AI to generate the perfect image, the perfect video, the perfect copy?" Agencies and holding companies are in an arms race to sell clients on this promise of "perfect AI content." Pitch decks are filled with before-and-after reels. Case studies celebrate how a campaign was "100% AI-generated", "AI agents bui

What can Michael Jordan and data monetization have in common? "Talent wins games, but teamwork and intelligence wins championships." - Michael Jordan Your agency has talent. Creative excellence. Strategic thinking. Perhaps award-winning campaigns. You win games, you land clients, deliver projects, generate impressive work. But are you winning championships? Championships (ie: any of your major strategic objectives) require something more than just talent. They require an inte

A Practical Guide for Agency Leaders Ready to Embrace AI with Confidence The conversation in agency leadership meetings often sounds the same: "AI is impressive, but can we really trust it with client work?" "The results are inconsistent." "Our teams aren't adopting it because they don't believe in the output quality." These concerns aren't unfounded. AI can hallucinate facts, miss creative nuance, and produce work that feels generic. But dismissing AI entirely means watching

The next generation of advertising agencies is here. The advertising industry stands at a critical juncture. While agencies rush to...

Attention tracking vs the 3 pillar approach In the relentless pursuit of capturing audience attention, marketers and content creators...

New AI Clothes, Old Mindset The advertising industry is experiencing its most significant transformation since the digital revolution,...

Last week, I wrote about the Cannes 2025 paradox—how the advertising industry celebrates while facing fundamental challenges. The...

Meta and Facebook Performing Advertising Operations Meta wants to run your entire advertising operation by 2026. Full campaign creation,...

In a world drowning in data but starving for insights, the secret weapon lies not in the sheer volume of data or access to the latest...

Predictive Marketing Intelligence The New Frontier of Marketing Intelligence In today's hyper-competitive digital landscape, marketing...

AI truly enables 1:1 connection between brands and audiences The days of "spray and pray" marketing are over. Today's most successful...

The in-house marketing revolution: How Data & AI drive a paradigm shift. The marketing landscape is experiencing a seismic shift. Major...

Is this the end of the advertising agency world, as we know it? This week, I've been exploring the critical challenges advertising...