Insights

The next generation of advertising agencies is here. The advertising industry stands at a critical juncture. While agencies rush to...

Attention tracking vs the 3 pillar approach In the relentless pursuit of capturing audience attention, marketers and content creators...

New AI Clothes, Old Mindset The advertising industry is experiencing its most significant transformation since the digital revolution,...

Last week, I wrote about the Cannes 2025 paradox—how the advertising industry celebrates while facing fundamental challenges. The...

Meta and Facebook Performing Advertising Operations Meta wants to run your entire advertising operation by 2026. Full campaign creation,...

In a world drowning in data but starving for insights, the secret weapon lies not in the sheer volume of data or access to the latest...

Predictive Marketing Intelligence The New Frontier of Marketing Intelligence In today's hyper-competitive digital landscape, marketing...

AI truly enables 1:1 connection between brands and audiences The days of "spray and pray" marketing are over. Today's most successful...

The in-house marketing revolution: How Data & AI drive a paradigm shift. The marketing landscape is experiencing a seismic shift. Major...

Is this the end of the advertising agency world, as we know it? This week, I've been exploring the critical challenges advertising...